Understanding Long & Short Tail Marketing
One of my favorite radio commercials is an AT&T commercial that talks about Howard’s Rug. It’s a fictitious store that carries one rug and the owner doesn’t want to advertise his business because somebody might buy his rug, and then he would be out of business. I like the commercial because it is on the fringe of lunacy and no real business would really think that way. Right?
Well, not exactly.