Leisure Interactive (LI) is a technology and marketing company that is building the dominant lifestyle and commerce network for the $108 Billion outdoor recreation industry. The company connects consumers to reservations, classified listings, travel planning, community, advertising and product referrals through an open industry wide network and it's own brand portfolio. LI builds technology solutions that power reservations systems, advertising networks, classified engines and websites for its own portfolio of brands as well as brands owned by many of the industry leaders. LI is the parent company of Friend Communications, Camping.com, RVSales.com and the CampingAds advertising network.
Understanding Long & Short Tail Marketing
Don’t Cut-off your Tail to Elevate Your Pretty Face
One of my favorite radio commercials is an AT&T commercial that talks about Howard’s Rug. It’s a fictitious store that carries one rug and the owner doesn’t want to advertise his business because somebody might buy his rug, and then he would be out of business. I like the commercial because it is on the fringe of lunacy and no real business would really think that way. Right?
Well, not exactly.
Innovative campground software and marketing solutions for the outdoor hospitality industry